ProfitLogic™ exists because too many founders built something real — and then got trapped inside it. We fix that.
Chalie didn't start ProfitLogic™ because the world needed another consulting firm. He started it because he kept seeing the same thing: talented founders running profitable businesses — completely trapped inside them.
The HVAC owner who can't take a vacation because nobody else can close deals. The plumbing company doing $2M that still runs on spreadsheets and Post-it notes. The roofer who answers every call personally because the last three receptionists quit.
These aren't broken businesses. They're businesses that outgrew their operating systems. The founder became the system — and now the system can't scale past the founder.
"The problem was never the business. It was the infrastructure. So I built a company that installs infrastructure."
The transformation industry is broken. On one side: motivational speakers telling you to "level up your mindset" with zero systems to back it. On the other: tech vendors selling AI tools that require a PhD to configure and an army to maintain.
Neither solves the actual problem.
The actual problem is three things at once: a founder operating below their potential, revenue leaking from gaps nobody's measuring, and a business that requires the owner in every seat to function.
ProfitLogic™ installs the solution to all three. That's Transformation-as-a-Service™.
You don't get a report. You get working systems deployed inside your business. AI agents running. Revenue recovered. Identity upgraded.
Identity. Revenue. AI. Most firms do one. We do all three because transformation doesn't work in isolation.
We don't serve everyone. We serve home service operators and local businesses doing $500K–$5M. That focus makes us dangerous.
Not 12 months. Not "ongoing engagement." 90 days to measurable margin improvement, deployed AI, and a founder who operates differently.
Chalie is in every engagement. You're not handed off to a junior associate who's reading from a playbook.
Every system we install belongs to you. Cancel anytime and walk away with working infrastructure.
"Turn founder-dependent businesses into leverageable infrastructure — by upgrading the identity that leads them, recovering the revenue they're losing, and installing the AI workforce that runs them."
— Chalie Hall III, Founder & CEO, ProfitLogic™